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A 2020 Project

  • UI Design
  • Front-end

Case Study

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The Challenges

National Design Education Organization is a NPO with the goal to promote dance education in the US. But their website is outdated and not telling their story well (www.ndeo.org). This project aims to change that by reimaging the website entirely and create a prototype for a new redesigned experience.

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Project Goals

  • Truly Responsive

    One of the major goal of the redesign was to make sure the experience is smooth and interesting at every devices screen.

  • Dynamic Layout

    The redesign seek to make sure the layout of the website is dynamic and engaging to the user the whole way through./p>

  • Scrolling Animation

    This prototype also utilize scroll-based animation (powered by GSAP and ScrollMagic) to create an interactive experience.

Goal Targets

The journey

Visit the prototype here

Spring spread view
Spring spread view
Spring spread view
Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B

The Conclusion

The project was completed in 3 months of experimentation of both creative coding and book-making. The end result is a unique experience that challenge the conventions of book design and utilize generative coding in a new and interesting way.

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